The book - Beer. Cupcake. Mustache. - is an illustrated exploration of human nature in
the most demanding and yet the most fun cycling discipline, cyclo-cross (aka cyclocross,
aka cx, aka 'cross). Alongside with 45-minute (on the average) suffering and
questioning the meaning of life there go beer hand-outs to fellow racers, cupcake feeds
and growing of ironic mustaches, well, for those who can.
The book contains interviews and b/w photographs of 50 cyclocross racers, categories
4-Elite (read: beginners through pro's); featuring interview with Richard Fries, Hannah
Kirshner (Elite racer and a famous cupcake maker) and the North Star of the 'Cross Style
- Yash Katsumi.
An illustrated glossary of basic cyclocross phenomenae is included to make sure that
non-racing audience feels comfortable flipping through the book.